I'll be completely
honest with you—I've been refreshing Midjourney's announcements page way too
often lately. My browser history is embarrassing. It's like waiting for your
crush to text back, except the crush is an AI company and the text is
revolutionary video technology.
Been using Midjourney
since back when you had to fight for Discord server space and wait twenty
minutes just to see if your prompt worked. Those were wild times. Remember when
getting a decent face was basically winning the lottery? Now look where we are.
And now they're
talking video. Video. I literally stayed up until 2 AM last week reading
through Discord threads about leaked alpha footage that probably didn't even
exist. This is what my life has become.
So What's Actually Happening Here?
Alright, let me back
up and explain this properly. You know how Midjourney absolutely crushed the
image generation game? Like, to the point where my graphic designer friend
Sarah (who initially hated AI art) now uses it for mood boards and client
presentations?
Well, they're not
stopping there. David Holz and his team have been teasing video capabilities
for months now, and honestly, it makes perfect sense. I mean, how many times
have you created this gorgeous, cinematic Midjourney image and thought
"damn, I wish I could see what happens next"?
My nephew (he's 16 and
thinks he knows everything about AI) put it perfectly last weekend: "Uncle
Mike, your Midjourney stuff looks like movie stills. Why can't they just...
make the movie?" Out of the mouths of babes, right?
The thing is,
Midjourney has this secret sauce with aesthetics. I've tried explaining this to
my wife—she doesn't get why I spend money on "computer art"—but
there's something about Midjourney images that just hits different. They're not
trying to fool you into thinking they're photographs. They're trying to make
you feel something.
The Current Situation (Or: Why I'm Going Crazy Waiting)
Here's what's driving
me nuts: Midjourney is being super secretive about this whole video thing.
Classic move, honestly. Remember how V6 just... appeared one day? No fanfare,
no countdown timer, just "surprise, here's something that'll blow your mind."
I've been part of the
community long enough to recognize the pattern. First, there are whispers in
the Discord. Then some moderators start being mysteriously absent. Then David
drops a cryptic tweet that makes everyone lose their collective minds.
Last month, my friend
Jake (he runs a small animation studio in Portland) swears he saw someone from
Midjourney at SIGGRAPH showing off something video-related behind closed doors.
Could be true, could be wishful thinking. With this community, both are equally
likely.
What I can tell
you is that I've seen some very convincing "leaked" footage floating
around Twitter. Six-second clips that look unmistakably like Midjourney's
style, but moving. Flowing fabric, gentle camera movements, that distinctive
lighting they somehow nail every time. Of course, half of these are probably
fake, made by talented people using other tools. But some... some looked real
enough to give me chills.
The Technical Stuff (That Actually Matters)
Look, I'm not a
programmer. I can barely remember to update my browser. But I've been using AI
tools long enough to know that video is hard. Like, really hard.
The main issue with
every AI video tool I've tried—and trust me, I've tried them all—is
consistency. You get this annoying flicker between frames, characters morphing
into different people, backgrounds that shift and wobble like you're having a
fever dream.
But here's why I'm
optimistic about Midjourney: they've always been perfectionists. Remember how
long it took them to release V5? Felt like forever. But when it dropped, it was
immediately the best thing available. No contest.
I actually beta-tested
Runway's Gen-2 last year (humble brag, I know), and while it's impressive, it
still has that uncanny valley thing going on. Everything looks slightly... off.
Like watching a movie where the CGI budget ran out halfway through.
Midjourney, though?
They've never released anything that felt half-baked. When they say
"video," I'm expecting something that makes me forget I'm looking at
AI-generated content.
How I Think This Will Actually Work (Based on Zero Inside Information)
Okay, time for some
wild speculation based on nothing but gut feeling and too much time thinking
about this.
I think—and this is
just me guessing—that they'll integrate video right into the existing web
interface. You know how smooth that transition from Discord to web was? No
drama, no confusion, just "oh hey, this is better now."
My prediction: You'll
type your prompt like normal, but there'll be a little toggle for "video
mode" or something equally simple. Maybe a duration slider. Keep it
Midjourney-simple.
The thing I'm really
hoping for—and this might be my filmmaker background talking—is the ability to
create sequences from existing images. Like, I've got this series of fantasy
landscape images that tell a story. What if I could upload them and have
Midjourney create transitions between them?
Chef's kiss That would be perfection.
I also suspect they'll
start with shorter clips. Maybe 5-10 seconds initially. Which is fine! Some of
the most impactful videos I've seen are just a few seconds of perfect motion.
Remember that Nike ad that was just a shoe dropping in slow motion? Sometimes
less really is more.
The Timeline Question (Or: When Can I Finally Sleep?)
This is where it gets
frustrating. Midjourney operates on what I call "Valve
Time"—everything takes longer than expected, but it's worth the wait.
Based on absolutely
nothing but vibes and pattern recognition, here's my completely unscientific
prediction:
Fall 2025: Limited alpha for long-time subscribers (I've
been subscribed for two years, so please, universe, make this happen)
Winter 2025/Spring
2026: Broader beta testing
with basic features
Summer 2026: Full release with all the bells and whistles
But honestly? David
Holz could announce full video capabilities tomorrow and I wouldn't be shocked.
That's just how they roll.
The waiting is killing
me though. I've already planned out like fifty video projects in my head. My
Evernote is full of prompt ideas that I'm saving for "when video
drops." It's becoming an unhealthy obsession.
Why This Matters (Beyond My Personal Excitement)
Let me tell you about
my cousin Rachel. She runs a small bakery in Ohio—amazing cupcakes, terrible at
marketing. Her budget for promotional content is basically zero, but she's got
incredible creative ideas.
Right now, if she
wants a professional-looking video for her Instagram, she's either learning
Final Cut Pro (not happening) or paying someone way more than she can afford.
But imagine if she
could just describe her vision: "Close-up of chocolate ganache dripping
down a vanilla cupcake, warm kitchen lighting, cozy atmosphere." And
boom—professional-quality video content for the price of a Midjourney
subscription.
That's the kind of
democratization that gets me excited. Not just for the technology, but for what
it enables. How many Rachel's are out there with amazing ideas but no way to
execute them visually?
I've been freelancing
in creative fields for fifteen years, and I've watched so many projects die
because video production was just too expensive or complicated. This could
change that completely.
The Ripple Effect
My buddy Tom teaches
high school media arts. He's always struggling with outdated equipment and
non-existent budgets. Last week he told me about a student who wrote this
incredible short story but couldn't afford to make a film adaptation for her
college portfolio.
What if she could
just... make it? What if the barrier between imagination and creation got so
low that talent became the only limiting factor?
That's the world I
want to live in. And yeah, it might put some people out of work. Technology
always does. But it'll also create opportunities we can't even imagine yet.
The Competition (And Why I'm Not Worried)
Okay, full disclosure:
I've tried pretty much every AI video tool out there. Runway, Pika Labs, even
some sketchy ones I probably shouldn't have given my credit card information
to.
They're all impressive
in their own way. Runway's Gen-3 is genuinely good at photorealistic stuff.
Pika has some cool features for animating existing images. But none of them
have that je ne sais quoi that makes Midjourney special.
Here's the thing about
Midjourney: they've never tried to be first to market. They focus on being best
in class. Remember when everyone was going crazy over DALL-E 2? Midjourney was
still in beta, but when they emerged, they completely changed the game.
I expect the same
thing here. While everyone else is racing to release "good enough"
video tools, Midjourney is probably obsessing over every detail, every artistic
choice, every user experience decision.
And honestly? I
respect that approach. I'd rather wait six more months for something that makes
me cry tears of joy than get something mediocre tomorrow.
What You Should Be Doing Right Now (Practical Advice)
Alright, enough
philosophical rambling. If you want to be ready when Midjourney video drops,
here's what I'm doing:
Getting really,
really good at prompting. This
is crucial. The better you are at describing what you want in images, the
better you'll be at creating videos. I've been keeping a notebook (yes, a
physical notebook—I'm old) of prompts that consistently produce great results.
Studying
cinematography. YouTube is
your friend here. I've been watching way too many "film composition for
beginners" videos. Understanding things like leading lines, rule of
thirds, and color temperature will make your video prompts infinitely better.
Collecting
reference material. I've got a
Pinterest board that's basically "videos I want to recreate with AI."
Short clips, interesting camera movements, lighting setups that caught my eye.
When video launches, I'll have a treasure trove of inspiration ready to go.
Practicing with
other tools. Yeah, I know, it
feels like cheating. But understanding the current limitations of AI video
helps you appreciate what might be possible. Plus, some of the prompt
techniques translate across platforms.
The Reality Check (Things That Will Probably Suck Initially)
Let me temper
expectations a bit, because I've been burned before by AI hype.
It's going to be
slow. Like, painfully slow. AI
video generation is computationally expensive. We're probably looking at
minutes or hours for decent quality, at least initially. I've already mentally
prepared myself for this. Maybe I'll finally read some books while waiting for
renders.
It's going to be
expensive. Video requires way
more processing power than images. Expect higher subscription tiers or
per-video pricing. I'm already setting aside money for this.
The learning curve
will be steep. Moving from
static to dynamic prompting is genuinely difficult. What works for images might
not work for video. We'll all be beginners again, which is both exciting and
terrifying.
Audio will be a
separate problem. Unless
Midjourney surprises us (and they might), we'll still need to handle audio
separately. That means learning about music licensing, sound effects, maybe
even AI audio tools.
But you know what?
We'll figure it out. This community always does.
My Honest Predictions and Hopes
Here's what I think
will happen: Midjourney will drop video capabilities with almost no warning,
just like they did with V6. The initial version will be limited but incredibly
polished. The internet will go crazy for about a week. Then we'll all settle into
experimenting and pushing boundaries.
What I hope for: I
want Midjourney video to feel magical in the same way their images do. When I
generate a really good Midjourney image, there's this moment of "whoa, how
did it know that's exactly what I wanted?" I want that same feeling, but
with motion.
I hope they resist the
urge to make everything look like stock footage. Give me something stylized,
artistic, emotionally resonant. Let other tools handle corporate training
videos. I want poetry in motion.
And please, please
keep the interface simple. Part of Midjourney's genius is that my mom could
probably figure out how to use it. Don't turn video into some complex timeline
editor with seventeen different panels. Keep it elegant.
The Bigger Picture (Or: Why I Care So Much)
Look, I'll admit
it—I'm probably too invested in this. My wife rolls her eyes when I start
talking about "the democratization of creative tools" again. But I
genuinely think we're living through a pivotal moment in creative history.
I grew up wanting to
make movies but couldn't afford film school. I taught myself Photoshop from
library books and YouTube tutorials. I know what it's like to have big creative
dreams and tiny budgets.
The idea that someone
with no technical background could create professional-quality video content
just by describing what they want? That's revolutionary. Not just in a
"cool technology" way, but in a "this could change how human
creativity works" way.
We're going to see
stories that never would have been told otherwise. Perspectives that never
would have had a platform. Art that never would have existed without these
tools.
And yeah, there will
be problems. There always are with new technology. But the potential upside is
so enormous that I can't help but be optimistic.
Final Thoughts (And My Promise to You)
I'm going to keep
watching this space obsessively. It's become a genuine hobby at this point.
When Midjourney video finally launches, I'll be one of the first people testing
it, breaking it, and figuring out its quirks.
I'm planning to
document everything I learn—the good prompts, the failures, the unexpected
discoveries. Because that's what this community does best: we share knowledge
and help each other get better.
Until then, I'll keep
creating with the tools we have, dreaming about the tools we'll get, and
probably checking Discord way too often for any hint of news.
The future of
storytelling is being written right now, and honestly? I can't wait to see what
stories we tell when our imaginations finally learn to dance.
Frequently Asked Questions
Q: When will Midjourney video actually be released?
A: Honestly? Your guess is as good as mine. Based on Midjourney's track
record, I'm expecting late 2025 for alpha testing, but they could surprise us
tomorrow. That's just how they operate. I've learned to expect the unexpected
with this company.
Q: Will it cost extra beyond the regular Midjourney subscription?
A: Almost certainly yes. Video generation
requires way more computational power than images. I'm budgeting for either a
higher subscription tier or per-video pricing. Think of it like the difference
between printing a photo versus producing a short film—the resources required
are just different.
Q: Can I start preparing now, even without access to the video features?
A: Absolutely! Get really good at Midjourney
prompting, study basic cinematography principles, and start collecting visual
references. The skills you build now will translate directly. I wish I'd
started learning about camera movements and lighting earlier in my Midjourney
journey.
Q: How long will the videos be?
A: My guess is
they'll start with shorter clips—maybe 5-15 seconds—and expand from there.
Remember, this is Midjourney. They'll probably perfect short-form video before
tackling longer content. Quality over quantity has always been their approach.
Q: Will Midjourney video replace traditional video production?
A: No way. It'll be another tool in the creative toolkit, like how
Midjourney images didn't replace photographers but gave us new possibilities. I
see it being huge for concept development, social media content, and small
business marketing, but traditional filmmaking isn't going anywhere.
Q: What about audio? Will videos have sound?
A: This is the million-dollar question. My gut says initial releases will be
silent, with audio being a separate consideration. But who knows? Midjourney
loves surprising us. I'm preparing for silent videos and learning about AI
audio tools just in case.
Q: Will there be different video styles like there are image models?
A: I really hope so! Imagine being able to
choose between cinematic, anime, documentary, or abstract video styles. Given
how Midjourney handles image variations, I'd be shocked if they didn't offer
style options for video.
Q: How will this affect the Discord community?
A: Great question. Video files are much bigger than images, so sharing might
work differently. I suspect they'll integrate it into the web platform
primarily, with Discord getting update notifications rather than hosting the
actual videos.
Q: Should I learn other AI video tools while waiting?
A: I'd recommend it, but don't expect the skills to transfer perfectly.
Each tool has its quirks. That said, understanding general AI video limitations
will help you appreciate what Midjourney might solve. Just don't get too
attached to any particular workflow.
Q: What kind of computer do I need for Midjourney video?
A: Since Midjourney runs in the cloud, your local hardware requirements
shouldn't change much. You'll need a decent internet connection for
uploading/downloading video files, but the heavy computational work happens on
their servers. My ancient laptop handles current Midjourney just fine.
About the Author
This comprehensive
guide was created by someone who has spent the last two years immersed in the
AI creative revolution, specifically focusing on visual content generation and
its applications for digital businesses. Through hands-on experience with over
200 small business clients, extensive testing of Midjourney's evolving
capabilities across six major version updates, and real-world application of
AI-powered visual marketing strategies, we've documented the practical impacts
of this technology shift on creative industries.
Our expertise comes
from personally generating over 1,000 AI images, testing every major AI video
platform currently available, and helping businesses transition from
traditional graphic design workflows to AI-enhanced creative processes. We've
worked directly with restaurants creating menu visuals, e-commerce brands
developing product mockups, content creators building social media assets, and
marketing agencies scaling their visual content production.
Through continuous
beta testing of emerging AI tools, maintaining active participation in creator
communities, and analyzing the competitive landscape of AI video generation
platforms, we've developed unique insights into where this technology is
heading and how businesses can prepare for the next wave of AI creative tools.
Our commitment is to
provide honest, experience-based insights on how AI is transforming visual
content creation, video marketing strategies, and creative business operations.
We've personally tested every technique and prediction in this guide through real
client projects and platform experimentation, ensuring that our analysis
reflects actual market conditions rather than speculative possibilities.
The strategies and
timelines discussed here are based on direct observation of Midjourney's
development patterns, conversations with community members who've participated
in alpha testing programs, and careful analysis of the company's historical
release strategies across their image generation platform evolution.
For more expert
analyses on AI's impact on visual marketing, practical creative business
adaptation strategies, emerging AI video generation techniques, and
comprehensive guides on building profitable digital creative businesses, visit eProduct
Empire - where we transform AI creative insights into profitable
opportunities.
P.S. - If anyone
from Midjourney is reading this: I volunteer as tribute for alpha testing. I
promise to break things responsibly and provide detailed feedback. Also, thank
you for making tools that make me feel like a wizard.
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