MailerLite vs Brevo 2025 – Which is the Best Email Marketing Tool?

 

Table of Contents

• Introduction
• Quick Comparison Summary
• Features Comparison
• Ease of Use
• Pricing Comparison
• Automation Capabilities
• Email Deliverability
• Customer Support
• Integrations
• Pros and Cons
• Alternatives
• Who Should Use MailerLite?
• Who Should Use Brevo?
• Conclusion: Which is better?

Introduction

Struggling to choose between MailerLite and Brevo? This in-depth MailerLite vs Brevo comparison covers features, pricing, ease of use, and more to help you pick the best email marketing tool for 2025.

Quick Comparison Summary

If you’re short on time, here’s a quick breakdown of MailerLite vs Brevo to help you decide which email marketing tool is best for your needs in 2025:

Feature	MailerLite	Brevo
Pricing	Affordable, free plan for 1,000 subs	Higher pricing, free plan (300 emails/day)
Ease of Use	Beginner-friendly, intuitive interface	Steeper learning curve, advanced features
Automation	Basic workflows	Advanced automation with CRM integration
SMS Marketing	Not available	Available
Free Plan Limits	1,000 subscribers, 12,000 emails/month	300 emails/day, unlimited contacts
Best For	Small businesses, bloggers, beginners	Businesses needing advanced features

Features Comparison

When it comes to choosing between MailerLite and Brevo, understanding their features is crucial. Both platforms offer powerful tools for email marketing, but they cater to slightly different audiences. Below, we break down the key features of MailerLite vs Brevo to help you decide which one aligns best with your needs.

MailerLite Features

1. Drag-and-Drop Email Builder:
   • Create visually appealing emails without any coding knowledge.
   • Perfect for beginners and small businesses.
2. Automation Workflows:
   • Set up basic automation for welcome emails, follow-ups, and more.
   • Limited compared to Brevo but sufficient for most small businesses.
3. Landing Pages and Pop-ups:
   • Built-in tools for creating landing pages and pop-ups to grow your email list.
4. A/B Testing:
   • Test subject lines, content, and send times to optimize your campaigns.
5. Free Plan:
   • Up to 1,000 subscribers and 12,000 emails per month.
6. Integrations:
   • Works seamlessly with WordPress, Shopify, Zapier, and more.

Brevo Features

1. Email and SMS Marketing:
   • Send emails and SMS messages from one platform.
   • Ideal for businesses looking to diversify their marketing channels.
2. Advanced Automation and CRM:
   • Create complex workflows with triggers, conditions, and actions.
   • Includes CRM features to manage contacts and track interactions.
3. Transactional Emails:
   • Send automated transactional emails (e.g., order confirmations, password resets).
4. Landing Pages and Signup Forms:
   • Build landing pages and forms to capture leads.
5. A/B Testing:
   • Test different elements of your campaigns to improve performance.
6. Free Plan:
   • Up to 300 emails per day with unlimited contacts.
7. API Access:
   • Developers can integrate Brevo with custom applications.

Key Differences in Features

• Ease of Use: MailerLite is more beginner-friendly, while Brevo offers advanced features that may require a learning curve.
• Automation: Brevo excels with advanced automation and CRM capabilities, whereas MailerLite focuses on simplicity.
• SMS Marketing: Brevo includes SMS marketing, while MailerLite does not.
• Free Plan: MailerLite’s free plan is more generous for small businesses, while Brevo’s free plan is better for testing advanced features.

Which is Better for Features?

• Choose MailerLite if:
  • You’re a beginner or small business.
  • You need an affordable, easy-to-use platform.
  • You don’t require SMS marketing or advanced automation.
• Choose Brevo if:
  • You need advanced automation, CRM, and SMS marketing.
  • You’re willing to invest in a more comprehensive tool.
  • You want to manage multiple marketing channels in one platform.

Ease of Use

When choosing an email marketing platform, ease of use is a critical factor, especially if you’re a beginner or running a small business. In this section, we’ll compare the user experience of MailerLite vs Brevo to help you determine which platform is more intuitive and user-friendly.

MailerLite: Simplicity at Its Best

MailerLite is widely praised for its beginner-friendly interface and straightforward design. Here’s why it’s so easy to use:

1. Drag-and-Drop Editor:
   • The email builder is intuitive and requires no technical skills.
   • You can easily add images, buttons, and text blocks to create professional-looking emails.
2. Clean Dashboard:
   • The dashboard is simple and well-organized, making it easy to navigate.
   • Key features like campaigns, automation, and subscribers are just a click away.
3. Templates:
   • Offers a variety of pre-designed templates for emails and landing pages.
   • Customizing templates is quick and hassle-free.
4. Onboarding Process:
   • MailerLite provides a step-by-step guide to help new users get started.
   • The platform also offers helpful tooltips and tutorials.
5. No Overwhelming Features:
   • MailerLite focuses on essential email marketing tools, so you won’t feel overwhelmed by unnecessary features.

Brevo: Powerful but Complex

Brevo, on the other hand, is a more feature-rich platform, which can make it slightly harder to use, especially for beginners. Here’s what to expect:

1. Advanced Interface:
   • The dashboard is packed with features, which can be overwhelming for new users.
   • Navigating through the platform requires some time to get used to.
2. Learning Curve:
   • Brevo’s advanced automation, CRM, and SMS marketing features come with a steeper learning curve.
   • Beginners may need to spend more time exploring tutorials and guides.
3. Customization Options:
   • While Brevo offers more customization options, setting them up can be more complex compared to MailerLite.
4. Onboarding Support:
   • Brevo provides onboarding support, but it’s more geared toward users who are already familiar with email marketing.

Key Differences in Ease of Use

• MailerLite:
  • Perfect for beginners and small businesses.
  • Simple, clean, and easy to navigate.
  • Minimal learning curve.
• Brevo:
  • Better suited for advanced users or businesses with complex needs.
  • More features but requires time to master.
  • Ideal for those who need all-in-one marketing tools.

Which is Easier to Use?

• Choose MailerLite if:
  • You’re a beginner or prefer a simple, no-fuss platform.
  • You want to get started quickly without a steep learning curve.
• Choose Brevo if:
  • You’re comfortable with advanced tools and don’t mind spending time learning the platform.
  • You need features like CRM, SMS marketing, and advanced automation.

Pricing Comparison

When comparing MailerLite vs Brevo, pricing is a key factor to consider. Here’s a quick breakdown of their pricing plans to help you decide which platform fits your budget:

MailerLite Pricing

• Free Plan:
  • Up to 1,000 subscribers and 12,000 emails/month.
  • Includes most features, making it great for small businesses.
• Paid Plans:
  • Starts at $10/month for up to 500 subscribers.
  • Scales based on the number of subscribers.
  • Affordable for small to medium-sized businesses.

Brevo Pricing

• Free Plan:
  • Up to 300 emails/day with unlimited contacts.
  • Includes basic features but is more restrictive than MailerLite’s free plan.
• Paid Plans:
  • Starts at $25/month for 20,000 emails/month (includes SMS credits).
  • 
    Higher pricing but offers advanced features like automation, CRM, and SMS marketing.

Key Differences in Pricing

• MailerLite:
  • More affordable for small businesses and beginners.
  • Generous free plan with fewer restrictions.
• Brevo:
  • Higher pricing but includes advanced features like SMS marketing and CRM.
  • Free plan is more limited compared to MailerLite.

Which is Better for Pricing?

• Choose MailerLite if:
  • You’re on a tight budget or just starting out.
  • You want a generous free plan with fewer restrictions.
• Choose Brevo if:
  • You need advanced features and are willing to pay a premium.
  • You want an all-in-one platform with SMS marketing and CRM.

Automation Capabilities

Automation is a game-changer in email marketing, saving time and boosting engagement. Here’s how MailerLite vs Brevo stack up in terms of automation capabilities:

MailerLite Automation

• Basic Workflows:
  • Create simple automation for welcome emails, follow-ups, and birthday campaigns.
  • Easy to set up with a drag-and-drop workflow builder.
• Triggers:
  • Based on subscriber actions like sign-ups, clicks, or purchases.
• Limitations:
  • Lacks advanced automation features like conditional logic or CRM integration.

Brevo Automation

• Advanced Workflows:
  • Build complex automation with triggers, conditions, and actions.
  • Ideal for personalized customer journeys.
• CRM Integration:
  • Automations are tied to Brevo’s CRM, allowing for better contact management and segmentation.
• Multi-Channel Automation:
  • Combine email and SMS marketing in a single workflow.

Key Differences in Automation

• MailerLite:
  • Best for simple, straightforward automation.
  • Great for small businesses or beginners.
• Brevo:
  • Offers advanced automation with CRM and multi-channel capabilities.
  • Better suited for businesses with complex marketing needs.

Which is Better for Automation?

• Choose MailerLite if:
  • You need basic automation for simple campaigns.
• Choose Brevo if:
  • You require advanced automation with CRM and multi-channel features.

Email Deliverability

Email deliverability is crucial for ensuring your emails reach your subscribers’ inboxes. Here’s how MailerLite vs Brevo perform in this area:

MailerLite Deliverability

• Strong Reputation:
  • Known for high deliverability rates, ensuring your emails land in inboxes.
• Built-in Tools:
  • Offers features like spam testing and DKIM authentication to improve deliverability.
• Limitations:
  • Lacks advanced deliverability analytics compared to Brevo.

Brevo Deliverability

• Advanced Tools:
  • Provides detailed deliverability reports and sender reputation monitoring.
• Transactional Emails:
  • Supports transactional emails, which often have higher deliverability rates.
• IP Warm-Up:
  • Helps new users gradually increase email volume to avoid spam filters.

Key Differences in Deliverability

• MailerLite:
  • Reliable deliverability with basic tools, ideal for small businesses.
• Brevo:
  • Advanced deliverability features and analytics, better for larger businesses or those with complex needs.

Which is Better for Deliverability?

• Choose MailerLite if:
  • You need reliable deliverability with minimal setup.
• Choose Brevo if:
  • You want advanced tools and analytics to optimize deliverability.

Customer Support

When choosing an email marketing platform, reliable customer support can make a big difference, especially if you run into technical issues or need help setting up campaigns. Here’s how MailerLite vs Brevo compare in terms of customer support:

MailerLite Customer Support

• 24/7 Live Chat:
  • Available even on the free plan, making it one of the most accessible support options.
• Email Support:
  • Responsive email support for more detailed inquiries.
• Knowledge Base:
  • Comprehensive help center with articles, tutorials, and guides.
• Community Forum:
  • A place to connect with other users and share tips.

Brevo Customer Support

• Email Support:
  • Available on all plans, including the free plan.
• Live Chat:
  • Only available on higher-tier paid plans.
• Knowledge Base:
  • Extensive documentation and tutorials for self-help.
• Onboarding Assistance:
  • Dedicated support for new users on premium plans.

Key Differences in Customer Support

• MailerLite:
  • Offers 24/7 live chat on all plans, including the free tier, making it more accessible for beginners.
• Brevo:
  • Provides live chat only on paid plans, but its knowledge base is robust for self-help.

Which is Better for Customer Support?

• Choose MailerLite if:
  • You want immediate, 24/7 support, even on the free plan.
• Choose Brevo if:
  • You’re comfortable with email support and self-help resources, or you’re on a paid plan with live chat access.

Integrations

Integrations are essential for streamlining your workflow and connecting your email marketing platform with other tools you use. Here’s how MailerLite vs Brevo compare in terms of integrations:

MailerLite Integrations

• Popular Integrations:
  • Works seamlessly with tools like WordPress, Shopify, Zapier, Google Analytics, and Facebook Pixel.
• API Access:
  • Offers API for custom integrations, though it’s more limited compared to Brevo.
• Ease of Use:
  • Integrations are easy to set up, even for beginners.

Brevo Integrations

• Wide Range of Integrations:
  • Connects with CRM tools, e-commerce platforms, payment gateways, and more.
• API Access:
  • Provides robust API access for developers to build custom integrations.
• All-in-One Platform:
  • Integrates email marketing, SMS, and CRM features, reducing the need for multiple tools.

Key Differences in Integrations

• MailerLite:
  • Focuses on essential integrations for small businesses and beginners.
  • Easy to set up but fewer advanced options.
• Brevo:
  • Offers a wider range of integrations, including CRM and e-commerce tools.
  • Better for businesses needing advanced or custom integrations.

Which is Better for Integrations?

• Choose MailerLite if:
  • You need basic integrations and prefer simplicity.
• Choose Brevo if:
  • You require advanced integrations or want an all-in-one platform with CRM and SMS capabilities.

Pros and Cons

When deciding between MailerLite vs Brevo, it’s important to weigh the pros and cons of each platform. Here’s a quick breakdown to help you make an informed choice:

MailerLite 

Pros:

1. Affordable Pricing:
   • Offers a generous free plan and affordable paid plans, making it ideal for small businesses and beginners.
2. Ease of Use:
   • Intuitive drag-and-drop editor and clean interface make it beginner-friendly.
3. Generous Free Plan:
   • Up to 1,000 subscribers and 12,000 emails/month for free.
4. 24/7 Live Chat Support:
   • Available even on the free plan, ensuring quick help when needed.
5. Built-in Landing Pages and Pop-ups:
   • No need for third-party tools to create landing pages or capture leads.

Cons:

1. Limited Automation:
   • Basic automation features compared to Brevo.
2. No SMS Marketing:
   • Lacks SMS marketing capabilities, which Brevo offers.
3. Fewer Advanced Features:
   • Not ideal for businesses needing advanced CRM or multi-channel marketing.

Brevo

Pros:

1. Advanced Automation:
   • Offers complex workflows with triggers, conditions, and CRM integration.
2. SMS Marketing:
   • Combines email and SMS marketing in one platform.
3. All-in-One Platform:
   • Includes CRM, transactional emails, and advanced analytics.
4. API Access:
   • Robust API for custom integrations and advanced use cases.
5. Transactional Emails:
   • Supports automated transactional emails for e-commerce and other use cases.

Cons:

1. Higher Pricing:
   • More expensive than MailerLite, especially for advanced features.
2. Steeper Learning Curve:
   • The interface and advanced features can be overwhelming for beginners.
3. Limited Free Plan:
   • Free plan allows only 300 emails/day, which is more restrictive than MailerLite’s free plan.

Which is Better?

• Choose MailerLite if:
  • You’re a beginner or small business looking for an affordable, easy-to-use platform.
  • You don’t need advanced automation or SMS marketing.
• Choose Brevo if:
  • You need advanced features like CRM, SMS marketing, and complex automation.
  • You’re willing to invest in a more comprehensive tool.

Alternatives

If neither MailerLite nor Brevo feels like the right fit for your email marketing needs, there are several other excellent alternatives to consider. Here’s a list of platforms that cater to different business sizes, budgets, and feature requirements:

1. ConvertKit

• Best For: Creators, bloggers, and small businesses.
• Key Features:
  • Easy-to-use email automation.
  • Visual automation builder.
  • Landing pages and forms.
• Pricing: Free plan available; paid plans start at $9/month.

2. ActiveCampaign

• Best For: Businesses needing advanced automation and CRM.
• Key Features:
  • Powerful automation with conditional logic.
  • Built-in CRM and sales tools.
  • Machine learning for predictive sending.
• Pricing: Starts at $29/month (no free plan).

3. GetResponse

• Best For: All-in-one marketing with webinars.
• Key Features:
  • Email marketing, automation, and landing pages.
  • Webinar hosting capabilities.
  • E-commerce tools.
• Pricing: Starts at $19/month (free trial available).

4. AWeber

• Best For: Beginners and small businesses.
• Key Features:
  • Drag-and-drop email builder.
  • Automation workflows.
  • Landing pages and signup forms.
• Pricing: Free plan available; paid plans start at $12.50/month.

5. HubSpot

• Best For: Businesses needing a full CRM and marketing suite.
• Key Features:
  • Email marketing, CRM, and automation.
  • Advanced analytics and reporting.
  • Free CRM with paid marketing tools.
• Pricing: Free plan available; paid plans start at $20/month.

6. Constant Contact

• Best For: Small businesses and nonprofits.
• Key Features:
  • Easy-to-use email builder.
  • Event management tools.
  • Social media integration.
• Pricing: Starts at $12/month (no free plan).

7. Moosend

• Best For: E-commerce businesses and marketers.
• Key Features:
  • Affordable pricing with advanced features.
  • Automation and segmentation.
  • E-commerce integrations.
• Pricing: Starts at $9/month (no free plan).

8. Mailchimp

• Best For: Beginners and small businesses.
• Key Features:
  • Drag-and-drop email builder.
  • Basic automation and analytics.
  • Free plan available.
• Pricing: Free plan available; paid plans start at $13/month.

9. Drip

• Best For: E-commerce businesses and advanced marketers.
• Key Features:
  • Advanced automation and CRM.
  • E-commerce integrations.
  • Visual workflow builder.
• Pricing: Starts at $39/month (no free plan).

10. Klaviyo

• Best For: E-commerce businesses.
• Key Features:
  • Advanced segmentation and personalization.
  • E-commerce integrations (Shopify, WooCommerce, etc.).
  • SMS marketing.
• Pricing: Free plan available; paid plans start at $45/month.

Which Alternative Should You Choose?

• For Beginners: ConvertKit, AWeber, or Mailchimp.
• For Advanced Automation: ActiveCampaign, Drip, or Klaviyo.
• For E-commerce: Klaviyo, Moosend, or Drip.
• For All-in-One Marketing: GetResponse or HubSpot.

Who Should Use MailerLite?

MailerLite is an excellent choice for specific types of users and businesses. Here’s a quick guide to help you decide if MailerLite is the right fit for you:

1. Beginners and Small Businesses

• MailerLite’s intuitive interface and drag-and-drop editor make it easy for beginners to create professional emails without technical skills.
• Affordable pricing and a generous free plan are ideal for small businesses with limited budgets.

2. Bloggers and Content Creators

• The platform’s landing pages and pop-ups help bloggers grow their email lists effortlessly.
• Simple automation features are perfect for sending newsletters and updates.

3. Businesses Needing Basic Automation

• If you need basic workflows like welcome emails, follow-ups, or birthday campaigns, MailerLite is a great choice.
• It’s not overly complex, making it easy to set up and manage.

4. Users Who Value Simplicity

• MailerLite focuses on essential email marketing tools, avoiding overwhelming features.
• Its clean dashboard and straightforward design make it user-friendly.

5. Businesses on a Tight Budget

• With its free plan (up to 1,000 subscribers) and affordable paid plans, MailerLite is one of the most budget-friendly options available.

Who Should Use Brevo?

Brevo (formerly Sendinblue) is a powerful email marketing platform designed for users who need advanced features and multi-channel capabilities. Here’s a quick guide to help you decide if Brevo is the right fit for your business:

1. Businesses Needing Advanced Automation

• Brevo offers complex workflows with triggers, conditions, and actions, making it ideal for businesses that require sophisticated automation.
• Its CRM integration allows for personalized customer journeys and better contact management.

2. Users Looking for Multi-Channel Marketing

• Brevo combines email marketing, SMS marketing, and transactional emails in one platform.
• Perfect for businesses that want to diversify their marketing channels and reach customers through multiple touchpoints.

3. E-commerce Businesses

• Brevo’s transactional email capabilities and e-commerce integrations make it a great choice for online stores.
• Features like abandoned cart emails and product recommendations help boost sales.

4. Businesses with a Larger Budget

• Brevo’s pricing is higher than MailerLite, but it offers advanced features like CRM, SMS marketing, and detailed analytics.
• Ideal for businesses willing to invest in a more comprehensive tool.

5. Developers and Tech-Savvy Users

• Brevo provides API access and custom integrations, making it a good choice for developers or businesses with specific technical needs.

Conclusion: Which is Better? 

After comparing MailerLite vs Brevo across various categories like features, pricing, ease of use, automation, and customer support, it’s clear that both platforms have their strengths and cater to different types of users. Here’s the final verdict to help you decide which one is better for your needs:

Choose MailerLite If:

1. You’re a Beginner or Small Business:
   • MailerLite’s intuitive interface and affordable pricing make it perfect for those just starting out or running small operations.
2. You Want Simplicity:
   • Its clean design and straightforward features ensure you won’t feel overwhelmed.
3. You’re on a Tight Budget:
   • With a generous free plan and low-cost paid plans, MailerLite is one of the most budget-friendly options available.
4. You Don’t Need Advanced Features:
   • If basic email marketing and automation are enough for your needs, MailerLite is a great choice.

Choose Brevo If:

1. You Need Advanced Features:
   • Brevo’s advanced automation, CRM, and SMS marketing capabilities are ideal for businesses with complex needs.
2. You Want Multi-Channel Marketing:
   • Brevo allows you to combine email, SMS, and transactional emails in one platform.
3. You’re Willing to Invest in a Comprehensive Tool:
   • While Brevo is more expensive, it offers a robust suite of tools for growing businesses.
4. You’re Tech-Savvy or Have Developers:
   • Brevo’s API access and custom integrations make it a good fit for businesses with technical expertise.

Final Verdict

• MailerLite is the better choice for beginners, small businesses, and those looking for an affordable, easy-to-use platform.
• Brevo is the better choice for medium to large businesses, advanced marketers, and those needing multi-channel marketing and CRM features.

Ultimately, the best platform depends on your specific needs, budget, and technical expertise. Both MailerLite and Brevo are excellent tools, so you can’t go wrong with either!